100 Notebook Project EXHIBITION
SCENARIO: The 100 Notebook Project is an initiative that entrusts 100 participants use a notebook to capture thoughts and creative expressions across 4 months. The notebooks are then collected for a public exhibition, providing an opportunity for the wider community to engage with the lived experiences.
TASK: Encourage people from Communitech, Preston High School, Pat The Dog Theatre Creation, Waterloo School of Architecture, and Laurentian University McEwen School of Architecturethe to the program to participate and host an exhibit at the Gaslight District in Cambridge, Ontario.
Agency: Him & Her
Client: 100 Notebook Project, Phidon Pens
Industry: Education
Tasks: Event Coordination & Promotion, Digital Asset Creation, Social Media Strategy
Personal Responsibilities: Project Management, Account Management, Partnership Management, Event Management
Partners: The Event Firm, Tapestry Hall, HIP Developments, Paul Consulting, Communitech, Preston High School, Pat The Dog Theatre Creation, Waterloo School of Architecture, Laurentian University McEwen School of Architecture
Public Relations: Durrell Communications
Additional Credits: Mano Duggal, Baldeep Duggal, Scott Higgins, Paul Kalbfleisch, Madison Lambden, Amy Esplen, Erin Martin, Justin Frenette, Kevin Nunn, Kelsey Vere, Jillian Leclair, Alex Kinsella
APPROACH
From 100 to 300 Notebooks
The beauty of the 100 Notebook Project was in its ability to foster a sense of unity and connection within the community while celebrating individual experiences and voices. By embracing the limitless possibilities of self-expression, this project encouraged participants to tap into their creativity, share their stories, and contribute to the theme of human experience.
The initiative gained rapid traction, evolving into a broader conversation among stakeholders in the art, tech, and education sectors throughout Waterloo Region.
Thanks to the backing of Phidon Pens, we successfully tripled the amount of notebooks that were distributed through key partners, including Communitech, a local tech incubator, Pat The Dog Theatre Creation, a prominent advocate for Ontario theatre, and Preston High School, a Cambridge-based secondary school.
Hundreds JOINED the exhibition to uncover PUBLIC and anonymous expressions hidden within the notebooks
OUTCOME
SHOWCASING RAW Thoughts & entries
This 100 Notebook Project exhibit served as a platform for dialogue, connection, and reflection, inviting viewers to explore the intricate layers of human thought and expression captured across 300+ notebooks.
After a brief hiatus, 200+ attendees joined us as we reintroduce this project to Waterloo Region on a grander scale. In partnership with The Event Firm, we brought this exhibition to Tapestry Hall, a five-star character filled venue.
To pay homage to the first instance of the 100 Note Book project, we featured previous exhibits from renowned institutions such as Laurentian University's McEwan School of Architecture in Sudbury and the University of Waterloo’s School of Architecture, enriching the experience with diverse perspectives and insights.
PRESS
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100 Notebook Project showcasing collected works Thursday
KITCHENER TODAY
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Communitech and Phidon Pens to celebrate local creativity and brilliance in the 100 Notebook Project
HIP DEVELOPMENTS PRESS RELEASE
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Preston High School churning out 10(1) Notebook Project in Cambridge
CAMBRIDGE TIMES