Elizabeth Sproule MUNICIPAL ELECTION BRANDING
SCENARIO: Having called Waterloo home for 3 decades, Elizabeth Sproule was inspired to make a difference by stepping into the political arena as a candidate for The City Waterloo’s Ward 7 Councillor.
TASK: Guided by the anonymous creative agency, miiseryloves, we stepped in as her campaign managers to reintroduce her to voters and draw emphasis on her qualifications, competencies, and lived experience in the area.
Agency: miiseryloves
Client: Elizabeth Sproule
Industry: Politics, Government
Tasks: Branding, Website Design & Development, Campaign Management, Public Relations Strategy, Video Production, Social Media Management, Signage & Print Design
Personal Responsibilities: Strategy, Project Management, Account Management
Creative Director: someone
Public Relations: Martin Van Nierop, Melinda Marks
Additional Credits: Lisa Sailor, Peter Haney, Charlotte Haney, Thomas Haney, Simon Haney
APPROACH
TYING ELIZABETH DIRECTLY TO WARD 7
Through a visual representation that illustrated how engrained she was in Uptown Waterloo, our goal was to compel voters to visit Elizabeth’s website where they could assess her qualifications.
We prioritized authenticity and substance, mirroring Elizabeth's conviction that genuine leadership is rooted in sincerity and depth. We sought to establish a connection with voters based on trust and genuine engagement rather than flashy promises that lack substance. All while imprinting a memorable mark in their minds as they hit the voting booths.
OUTCOME
YOUR BEST INTEREST
We understood that any strategy contrary to Elizabeth’s character would come off disingenuous so we steered clear of flashy rhetoric or empty promises.
Given Elizabeth’s active involvement behind the scenes in various boards and municipal affairs, a robust digital strategy that remained authentic to her persona, translating her voice, mission, and her political agenda across social media in the simplest form and on a personal level.
Amongst 4 other candidates, Liz successfully received 1,335 of the 4,287 votes (31.14%).
PRESS
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Waterloo Ward 7 candidate: Elizabeth Sproule
WATERLOO CHRONICLE
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5 races to watch in Monday's municipal election in Waterloo region
CBC NEWS
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WATERLOO WARD 7 DEBATE
ROGERS TV
