HIP Developments WEBSITE REDESIGN
SCENARIO: HIP Developments is a real estate development company that is committed to shaping a vibrant and confident community. HIP strongly believes in Building More Than Real Estate and as a part of that mission wanted to reintroduce themselves and invite communities to stay creative, dream big, and live passionately.
TASK: Refresh HIP Developments’ website and develop a social media strategy that showcased their projects, progress across work, and community advocacy.
Agency: Him & Her
Client: HIP Developments
Industry: Real Estate Development
Partners: Paul Consulting, Durrell Communications
Tasks: Strategy, Website Design & Development, Media Kit Design & Implementation, Portfolio Photography Coordination, Social Media Management
Personal Responsibilities: Account Management, Strategy, Project Management, Photography Coordination, Social Media Management
Creative Director: Erin Martin
Technology Director: Justin Frenette
Designers: Emily Leung, Trevor Martin
Development: Evan Ribey, Isaac Maier, Caitlin Dyk, Kristin Clancy
Photography: Miloš Savić, Wilson Costa
APPROACH
Not Your Average Developer
HIP’s projects all begin with a vision of creating an experience that have a positive community impact. As an innovative real estate development leader in Southern Ontario, we placed their local communities in the forefront. Through partner highlights and celebrating their community initiatives, we brought forward HIP’s true motivation. With developments coming to life across Southern Ontario, their vibrant portfolio also required showcasing.
In coordination with Durrell Communication, we helped communicate how different HIP Developments truly is, drive their positive impact, and avoid any misconceptions by making HIP’s agendas publicly available.
OUTCOME
Making Real Estate Development HIP
Between installations from world renowned artists, architects, and sculptures across HIP’s portfolio and their generosity across municipal programs, we extended their brand narratives across social media accounts. As a result, our efforts accounted for a +11% increase month over month across Instagram, FaceBook, YouTube and LinkedIn.
While HIP tended to their development projects, we made sure we were there to capture the progress and share every step of the way with their shareholders and purchasers. In coordination with our photographers, we ensured that their portfolio was covered across +10 locations at on a quarterly basis.