LAUNCH Waterloo STEAM Tournament
SCENARIO: LAUNCH Waterloo, a not-for-profit organization that designs and delivers science, technology, engineering, art, and math (STEAM) programs for children and youth in grades K-12, was launching their STEAM tournament alongside Google, Vidyard, and HIP Developments.
TASK: Elevate a full day of interactive workshops designed for children to engage in all things that launch while incorporating a team and sport dynamic into learning.
Agency: Him & Her
Client: LAUNCH Waterloo
Industry: Nonprofit and Education
Personal Responsibilities: Strategy, Creative Asset Management, Event Promotion, Production Management
Creative Director: Erin Martin
Designers: Amy Esplen, Emily Leung, and Kevin Nunn
Videography/Photography: Light Imaging
Additional Credits: Tobi Day-Hamilton, Josie Bird, Angela Olano, Amy Fraser
APPROACH
PROGRESSIVE STEAM PROGRAMMING
LAUNCH’s STEAM programs are built to provide children and youth with a support system of educators, coaches, and cheering parents to bring a new type of energy to learning. At the core of their programming, they believe that learning STEAM concepts can be as engaging for youth who are typically more engaged in recreational activities or sports such as hockey, basketball, dance, gymnastics, soccer, etc…
From custom team jerseys to eye-catching workstation visuals, we explored ways where students could unleash their creativity and curiosity, all while helping them hone in on their critical thinking and collaboration skills in a nurturing team environment.
OUTCOME
ENRICHING LEARNING EXPERIENCE
LAUNCH programs aim to revolutionize STEAM education, making it enjoyable and inclusive for everyone. Together we took pride in helping children to:
Discover vital skills for the future through engaging STEAM activities.
Emphasize teamwork in STEAM with innovative programs, events, and resources.
Introducing STEAM in sport form!