lululemon Daydrift Half Zip Polo
SCENARIO: Drive excitement around a new Daydrift Half-Zip Polo silhouette, while positioning it as a versatile, sport-inspired essential for guests navigating work, movement, and everyday life – making it a modern interpretation of a classic wardrobe staple.
TASK: Elevate the Daydrift Half-Zip Polo beyond a traditional polo story. The campaign needed to showcase the silhouette's contemporary appeal, reinforce its blend of performance and style, and inspire guests to adopt a complete modern outfitting approach across owned digital channels.
Industry: Retail & Fashion
Personal Responsibilities: Brand management, strategy, cross‑channel alignment, production oversight, stakeholder management
Creative Oversight: Laura-Lé Vandenbergh, Brandon Viney
Art Director: Cesar Benares, Nicole Fratesi
Photographer & Prood Co.: Garrett Naccarato, Kyle Gibson, Alex Guiry, Gaelan Glenn
Graphic Design: Michelle Du, Taylor Crain, Maddy Hachey
Copy: Bethan Kwaterski, Massimo Izzo
Creative Operations, Production, and Translation: Beth Murphy, Katie Colhoun, Claudia Absi, Paul McCloskey, Patricia Brochu
Casting, and Hair/Make-Up: Amanda Muñoz, Amanda Rozak, Erin Klassen
Styling: Clare Seddon, Holly Coopey, Erin Johnson, Caitlyn Beattie
Digital: Jaya Hasan, Suzanne Stenason, Connor Rashotte
Product Education: Katie Garnham
Merchandising: Emma Cameron
Brand: Haley Remick, Mike Crowe, Mila Moody, Chelsea Achilles
APPROACH
Reframing the polo for modern life
To compliment the technical features, the creative strategy focused on the Daydrift Polo as a fresh take on a familiar icon. Messaging emphasized modern edge, streamlined design, and everyday versatility, while styling showcased polished yet athletic outfitting. By pairing the hero product with complementary bottoms, the campaign brought the broader Daydrift look to life and demonstrated how sport-inspired pieces can fit seamlessly into a hybrid lifestyle.
OUTCOME
A Little Zip goes a long way
The story emerged as the top-performing Men's Lifestyle Page feature during its flight, validating strong guest interest in silhouette-led storytelling. The Daydrift Half Zip Polo became one of the most visited and purchased featured products within key men's assortment pages, while the Daydrift Trouser also rose to the top of product engagement rankings. The results showed how a complete franchise approach really amplified the campaign.
